'Happier, healthier and greener lives through cycling' - new strategy published

Cycling UK states that it is committed to creating a society where everyone sees the wellbeing, health and environmental benefits of cycling, even if they don't cycle themselves.

The organisation believes that the only way to achieve the aim is to build long-term public support for cycling and that increased public support is vital to:

• securing political support for cycle-friendly policies and investment;
• improving safety on our roads;
• increasing the number of people who benefit from cycling all across the UK.

Cycling UK's long-term aim is to achieve this by adding to the current audience of people who already cycle, to also appeal to those who have 'cross over' interests with cycling.

These are defined as people who might rarely – or never – cycle themselves but are keen to tackle climate change or address the physical and mental health challenges we face as a society and as individuals. Once a wider pool of people also see the benefits of cycling, Cycling UK believe that public support will follow.

Cycling UK have an ambitious, long-term aim of shifting the dial on wider public perceptions of cycling, with plans to engage an even broader range of people and communities from 2029-2034.

Open the Strategy document or visit Cycling UK for more information.

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