Charity Digital Skills Report

This report is the annual barometer of digital adoption, skills, attitudes, funding and support needs across the sector. Every year since 2017, they have asked charities to share their experiences with digital and insights to inform funding and support. This year, 635 charities took time to contribute, as well as the 30 stakeholders and user testers who collaborated with us to ask the right questions.

In 2024 the aims were to:

• track charities' changing digital priorities, skills, confidence and attitudes
• understand how charities are engaging with AI
• identify the support and funding charities need to move forward with digital
• build further insights about the needs of small charities
• understand specific priorities and barriers facing charities led by marginalised groups.

Key Stats:

• 54% of charities see building online presence and social media engagement as vital.
• 61% of charities are currently using AI in their day-to-day work or operations.
• 39% of charities want their CEO to keep up to date with emerging tech trends and AI tools.
• 25% of charities are using digital to reduce their carbon footprint.
• 45% of charities say a lack of suitable digital funding is their biggest barrier.
• 62% of charities say their trustees' digital skills are low or could improve.
• 65% of black led charities are struggling to find funds to invest in devices, software and infrastructure.
• 72% of small charities are struggling digitally due to squeezed organisational finances.

Read the full report: The Charity Digital Skills Report - Charity Digital Skills Report

Source: Charity Digital Skills